Monday, February 23, 2015

Making Money As A Skin Therapist


The beauty, Spa and Well-being industry is a personal profession and can be lucrative to an entrepreneur,provide the opportunity to work independently or with a health care professional, such as an orthopedic doctor or chiropractor.Skin therapists can provide an array of services, such as therapeutic massage, sports massage, and other like services. An advantage of opening a skin therapy business is being able to accept insurance payments as well as private-party payments.when you are providing the service, clients may feel vulnerable disclosing their insecurities about their body and looks, they may have
concerns about a skin problem or be suffering with stress and tension. So therapists must possess a discrete, caring, reassuring nature to put the clients at ease. However, the aim of all businesses is to make money, as much as possible in the shortest time. So when starting considers the folowing steps:
Step 1
Determine services to offer. Decide which types of skin therapy you will offer to clients. You may consider taking on a partner or contracting other skin therapists to help fill the role of providing various therapy services.
Step 2
Lease space or contract your services. Licensed massage therapists can choose to open a retail location and cater to walk-in and referral clients or contract with a health care provider or another therapy business. Consider starting with the latter to build a customer base and then opening a retail space. Price local retail locations to help determine startup costs.
Step 3
Choose a business name. Pick a business name and conduct a fictitious name or Doing Business As name search with the county or state agency in charge of registering business names. Request a fictitious or assumed name application from the government agency, complete it and register your therapy business' name.
Step 4
File your incorporation documents with the state. Visit the secretary of state's office online or the division of corporation’s website for information about submitting your therapy business' incorporation documents. Determine which business bests fits your business: a corporation, sole proprietorship or limited liability company, and write the applicable incorporation documents or hire an attorney to write them.
Step 5
Find financing. If you are opening a retail location, apply for a small business loan through SME office or lenders listed on the Small Business Administration's website. Commercial loan lenders typically ask for a written business plan and pro forma statement, and generally require the borrower to make a down payment ranging from 10 percent to 40 percent and/or collateral.
Step 7
Obtain insurance. Contact a licensed insurance agent and inquire what types of insurance your massage therapy will need to protect it from liability and malpractice. Also inquire about obtaining health insurance and dental insurance benefits if you are hiring employees.

Making Profits
As a therapist how can you promote yourself so that your take home wage is as high as possible? Consider the below points, try Retailing,it is quite a scary word for some therapists, but that's because they are looking at it as the hard sell. Think of it as recommending a product or products that the client needs. Facials are also treatments where clients tend to purchase skincare products, but what do you do if you're booked up with massages and waxing? For a massage treatment you can recommend the following; body lotion and/or body exfoliator (if their skin felt dry), relaxing bath products (for those with lots of tensions), body brush, anti cellulite creams (those concerned with detoxing/cellulite etc). Then with waxing clients you could recommend soothing gel for after hair removal. Beauty Upgrades & Add ons is another retail activities you can carry out and if you're lucky enough to benefit from service commissions like SME, then you can also focus on enhancing and pushing your service revenue.
To do this you can upgrade the service or add on treatments, for example if a client is coming in for a regular pedicure and you have extra time that day, suggest she treats herself to the deluxe pedicure and focus on promoting the extra benefits. Don't be shy they can only say 'Yes' or 'No' and if they say No you haven't lost anything by it. Facial waxing is great way to look closely at your client's skin without them realising, so if you see blocked pores, flaky or dull tired skin tell them. Getting clients to book a course of treatments is another great idea; they should pay for the course in advance and so have committed to regular treatments.
Whether its products or services, recommending what you know the client needs or want will serve you well but once you let them know what is on offer leave it at that. You don't want to come across as being pushy!

1 comment:

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