The beauty, Spa and Well-being industry is a personal profession and can be lucrative to an entrepreneur,provide the
opportunity to work independently or with a health care professional, such as
an orthopedic doctor or chiropractor.Skin therapists can provide an array of
services, such as therapeutic massage, sports massage, and other like services.
An advantage of opening a skin therapy business is being able to accept
insurance payments as well as private-party payments.when you are providing the
service, clients may feel vulnerable disclosing their insecurities about their
body and looks, they may have
concerns about a skin problem or be suffering
with stress and tension. So therapists must possess a discrete, caring,
reassuring nature to put the clients at ease. However, the aim of all businesses
is to make money, as much as possible in the shortest time. So when starting
considers the folowing steps:
Step
1
Determine services to offer. Decide which types of skin
therapy you will offer to clients. You may consider taking on a partner or contracting
other skin therapists to help fill the role of providing various therapy
services.
Step
2
Lease space or contract your services. Licensed massage
therapists can choose to open a retail location and cater to walk-in and
referral clients or contract with a health care provider or another therapy
business. Consider starting with the latter to build a customer base and then
opening a retail space. Price local retail locations to help determine startup
costs.
Step
3
Choose a business name. Pick a business name and conduct a
fictitious name or Doing Business As name search with the county or state
agency in charge of registering business names. Request a fictitious or assumed
name application from the government agency, complete it and register your therapy
business' name.
Step
4
File your incorporation documents with the state. Visit the
secretary of state's office online or the division of corporation’s website for
information about submitting your therapy business' incorporation documents.
Determine which business bests fits your business: a corporation, sole
proprietorship or limited liability company, and write the applicable
incorporation documents or hire an attorney to write them.
Step
5
Find financing. If you are opening a retail location, apply
for a small business loan through SME office or lenders listed on the Small
Business Administration's website. Commercial loan lenders typically ask for a
written business plan and pro forma statement, and generally require the
borrower to make a down payment ranging from 10 percent to 40 percent and/or
collateral.
Step
7
Obtain insurance. Contact a licensed insurance agent and
inquire what types of insurance your massage therapy will need to protect it
from liability and malpractice. Also inquire about obtaining health insurance
and dental insurance benefits if you are hiring employees.
Making Profits
As a therapist how can
you promote yourself so that your take home wage is as high as possible?
Consider the below points, try Retailing,it is quite a scary word for some
therapists, but that's because they are looking at it as the hard sell. Think
of it as recommending a product or products that the client needs. Facials are also
treatments where clients tend to purchase skincare products, but what do you do
if you're booked up with massages and waxing? For a massage treatment you can
recommend the following; body lotion and/or body exfoliator (if their skin felt
dry), relaxing bath products (for those with lots of tensions), body brush,
anti cellulite creams (those concerned with detoxing/cellulite etc). Then with
waxing clients you could recommend soothing gel for after hair removal. Beauty
Upgrades & Add ons is another retail activities you can carry out and if
you're lucky enough to benefit from service commissions like SME, then you can
also focus on enhancing and pushing your service revenue.
To do this you can upgrade the service or add on
treatments, for example if a client is coming in for a regular pedicure and you
have extra time that day, suggest she treats herself to the deluxe pedicure and
focus on promoting the extra benefits. Don't be shy they can only say 'Yes' or
'No' and if they say No you haven't lost anything by it. Facial waxing is great
way to look closely at your client's skin without them realising, so if you see
blocked pores, flaky or dull tired skin tell them. Getting clients to book a
course of treatments is another great idea; they should pay for the course in
advance and so have committed to regular treatments.
Whether its products or services, recommending what
you know the client needs or want will serve you well but once you let them
know what is on offer leave it at that. You don't want to come across as being
pushy!
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