A forum can be a great place for people of similar
interests to congregate, talk, and discuss topics in more detail than your
average IM conversation. If you spend any amount of time at
all on the Internet then you’ve probably tripped over at least one forum
community somewhere. Of course, if you’re involved in Internet Marketing then
you’re probably aware of the Warrior Forum. But maybe you’ve seen other forums,
too, forums dedicated to home repairs or radio programs or sports teams or just
about any topic you can imagine. Starting your own forum can take a lot of work
but it can also be very rewarding.
First, you need to understand why forums are so popular and why they’re such a big business. The Internet is immeasurably huge and people can find out anything they want to know with the click of a button. But people are still people. They still like to form little communities and compare notes and exchange opinions. That’s why the social networks are so popular.
There
are 3 important keys to making money from forum traffic:
1. You have to post regularly. You can't post on forums every once in a while and expect to reap rewards from forum traffic. Post regularly - at least several times a week.
2. You have to have superior knowledge in your field of interest. Don't SPAM, don't post garbage and don't try to fake how smart you are on forums. It will kill your credibility. Most forum members can spot a fraud a mile away and will call you out. If you don't know what you're talking about - DON'T post!
3. Use an effective forum signature. Signature files are automatically attached to every post on the forums. Your forum signature goes underneath your posts in the forums and allows you to add a bit of text about yourself - a picture, a link to your website... whatever you like really. In essence, it's really a small advertisement - and if used correctly can be very effective.
The problem is, most people don't use sig files correctly. Their sig files consist of meaningless, nonsensical babble that doesn't mean anything to anyone except themselves. What a waste! If you don't have a website, join an affiliate program and post your affiliate link in your sig file. Since the forum administrators allow you to use a sig file, you should use it to your advantage and try to profit from it. To do otherwise is just plain foolish!
In closing, regularly posting on forums is a win, win situation for both you and the forum owner. The forum owner depends on your posts for fresh content. Fresh content helps their search engine rankings and attracts thousands of new visitors to the forum which in turn helps the forum owners bottom line as well!
First, you need to understand why forums are so popular and why they’re such a big business. The Internet is immeasurably huge and people can find out anything they want to know with the click of a button. But people are still people. They still like to form little communities and compare notes and exchange opinions. That’s why the social networks are so popular.
But social networks are dynamic
sites, the information is constantly flowing and changing. If you leave and
come back at a later time, you’ve missed part of the conversation. Forums, on
the other hand, are static sites. You type in your response and it stays there,
online, forever. Other people, joining the conversation at a later time, can
see the entire conversation and pitch in their 2 cents and a single
conversation in a thread can go on forever.
Before you think about setting up a
forum, you should already have some good traffic coming into your blog. If your
blog is popular and busy with comments, you can probably get those same readers
to jump over to your forum. However, starting a forum when you don’t have at
least some interested, loyal traffic is difficult. Nobody wants to be the first
one to post and no one will stick around long if there’s nobody else to talk
to.
Of course, there are ways to get
traffic to your new forum. You can use PPC or you can hire forum commentators
to get the ball rolling. Or you can use any of your other favorite traffic
generation methods. Just be aware – Activity breeds activity on a forum and if
there’s nothing going on, then people are not going to stick around. So if you
do pay for traffic, make sure you do it wisely.
Here’s how you can make money
building your own line forum community.
Setting
Up Your Online Forum Community
Choose a quality platform for your
forum and you’ll probably have to shell out some bucks here. I haven’t tried
any of the newer programs but I do know the standard freebie software that
comes with you hosting account isn’t secure enough. You need something that can
stop hackers and spammers and keep porn out of your forum. Unless, of course,
you’re running a porn site. It’s pretty embarrassing though to log onto your ‘Mommy-to-Be‘
forum and see porn posted on every thread.
Once you have the software set up,
set up your categories using keywords relevant to your niche. his helps
organize your forum so people know where they can go to talk about certain
topics. It also helps you get those conversations started in the first place,
when your forum is still new.
Go into each category and start a
few threads, asking questions so people will join in the conversation. A lot of
people hate to be the first one to start a thread, especially on a new forum.
They don’t want to stick out like sore thumbs. So help get the conversation
started.
Running
Your Online Forum Community
If possible, have someone help you
moderate your forum, right from the very beginning. One of the reasons that
people like forums is because they feel safe from bullying and some of the
verbal attacks they get on the social networks. You want to make you forum safe
and inviting so people will feel comfortable hanging out there and having a
conversation or two.
Monetizing
Your Online Forum Community
Now, the big question is – how do
you make money with an online forum community? And the answer is pretty simple.
It’s just another piece of Internet Real Estate. Only this time you have a
captive audience. Monetize it any way you want with any of the below:
Adsense and Advertising – Some forum owners make big bucks just having Adsense on
the site. All those keywords you used when you set up your categories will help
attract the Ads and if you’ve got some pretty good traffic you should start
seeing some income.
Memberships – Some webmasters set their forums up as membership sites,
charging users a monthly or annual fee. The only problem with this is, you must
make sure you’re providing information in your forum that they couldn’t find
somewhere else for free. Otherwise, what are you charging them for? There are
bajillions of free forums all over the Internet. Nobody is going to pay you for
a place to chat. They can do that anywhere!
Private forums – A better solution would be to set up an open forum and
then make one thread or category private. Users would then have to pay a fee to
access that category. For example, on the Warrior Forum you can post a Warrior
Special Offer in a particular thread but you have to pay a fee first. Last time
I looked it was $20 but that was a few years ago. For another fee you can
access another private forum where marketers exchange in-depth marketing
information.
Sell your products – The best way to make money building your own online forum
community is to just open it up to the public and join in the conversation.
Treat it as you would any other type of forum marketing. Just because you own
the forum doesn’t mean you can go in there and start throwing your product
around and everyone will open up their wallet. You have to become a valued
member of the community first. And when you do, then everyone will listen when
you tell them to visit your blog for more information on your fabulous product!
1. You have to post regularly. You can't post on forums every once in a while and expect to reap rewards from forum traffic. Post regularly - at least several times a week.
2. You have to have superior knowledge in your field of interest. Don't SPAM, don't post garbage and don't try to fake how smart you are on forums. It will kill your credibility. Most forum members can spot a fraud a mile away and will call you out. If you don't know what you're talking about - DON'T post!
3. Use an effective forum signature. Signature files are automatically attached to every post on the forums. Your forum signature goes underneath your posts in the forums and allows you to add a bit of text about yourself - a picture, a link to your website... whatever you like really. In essence, it's really a small advertisement - and if used correctly can be very effective.
The problem is, most people don't use sig files correctly. Their sig files consist of meaningless, nonsensical babble that doesn't mean anything to anyone except themselves. What a waste! If you don't have a website, join an affiliate program and post your affiliate link in your sig file. Since the forum administrators allow you to use a sig file, you should use it to your advantage and try to profit from it. To do otherwise is just plain foolish!
In closing, regularly posting on forums is a win, win situation for both you and the forum owner. The forum owner depends on your posts for fresh content. Fresh content helps their search engine rankings and attracts thousands of new visitors to the forum which in turn helps the forum owners bottom line as well!
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