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marketing skill set. To start, you must be completely sure of what your herbal tea does and its side effects. “No side effects” you might say, but who else has consumed your tea besides from you and your family? Retailers and wholesalers provide businesses and consumers with the convenience of purchasing their favorite teas that are delivered direct to the home or office. Starting a home-based herbal tea business involves time, financial investment and excellent marketing skills.
Instructions
1. Choose
between blending and branding your own line of teas or selling a commercial
brand of herbal teas as a retailer.
2 Research suppliers
of tea leaves, tea bags and packaging if you plan to develop your own brand. If
you choose to operate as a retailer, research wholesale brands of tea and
contact the tea companies to receive samples and wholesale ordering information.
3 Learn the rules and regulations
regarding labeling and marketing herbal teas as set by the U.S. Food and Drug
Administration. The FDA monitors herbal tea to ensure false claims are not made
about the affects of using these products.
4. Choose
a name for your herbal tea business. Information for registering a business
name can be found at Business.gov.
5 Build a website to
promote your products. If you have limited experience designing a e-commerce
site, hire the help of a professional web designer.
6 Obtain a business license for the area
in which you reside. Some areas have restrictions on the types of businesses
that may operate out of a residential building. Your local city hall or Small
Business Association office can assist you in determining what business
licenses are required for your home-based business.
7 Market your business. Promote your
business through social media marketing, Internet advertising, direct sales to
businesses and retail establishments and in your local community. If you are
blending your own teas, consider local arts and crafts fairs as a way to reach
out to your local community.
BUSINESS TEMPLATE FOR STARTING YOUR HERBAL
TEA PRODUCTION COMPANY
Step 1-:
The first thing to do is offer samples to your friends and other people within
your community. This has to be after you have made sure it is completely safe
for consumption. Be sure all ingredients in it are completely safe and
nontoxic. The fact is you might not experience any side effects drinking the
tea but others might. So have as much people as you can drink it as possible
and do all you can to ensure it has harmless or no side effects whatsoever. Even
if some harmless side effects are noticed, you should make a note of this, as
it has to be clearly printed on the tea pack when it finally makes it to the
market. If you notice adverse side effects, needless to say, go no further with
this blend or extract. This would help save you from being slapped with
lawsuits in the future.
Step 2-:
If all goes well with your tests, the next step would be to research suppliers
of tea leaves, bags and packaging. You would need to learn all the rules of
labeling your herbal product. Even marketing herbal products have their rules.
This can be a very intensive process but it is best to be thorough for a good
foundation and cost effectiveness. If you do something wrong, you would
probably get slapped with a penalty or at the very least have to redo it all
over again. The Food and Drug Administration monitors herbal tea strictly to ensure
no false claims are made regarding their effects.
Step 3-:
Next, select a business name for your herbal tea, buy a very specific domain
name and pay for hosting. Design an attractive website. If you lack web design
skills, you should hire a professional to do this for you. This is the safer
option. Your website needs a professional touch to attract potential customers.
Believe it or not, “looks” are important. A bland and uninspiring
website tells the story of bland and uninspiring products especially when your
reputation dies not precede you. It’s just the way it works. Before you go any
further, you should do your research on regulations on local, state and federal
levels on herbal tea. Make some phone calls and make no assumptions. These
regulations can vary by state or country so be sure to get specifics.
Step 4-:
Starting a business can be capital intensive, so it’s understandable if you
decide to start your herbal tea business from your home. However, many states
require a permit before any kind of “food” can be prepared. Inspections
from the local health department are also to be expected. Following your
research, you may find that having a separate area condoned off for your herbal
tea business may be the best alternative. Be sure to call your state and local
health agencies as well to get required information on regulations and permits
for the herbal tea business. You also have to comply with local licensing and
zoning laws. You could begin from your county area and also check with city
clerks about information on this.
Step 5-:
You would also have to do normal company start up related tasks such as
business name registration, trademark registration, getting a sales tax
certificate, insurance etc.
Step 6-:
Marketing your herbal tea business is essential to the success, growth and
sustainability of your business. You can promote your herbal tea through
internet advertising like Google Ads, Bing Ads, pay-per-click ads, social media
marketing, direct sale to specialty tea shops, etc. The list is endless. If
your herbal tea is truly good, chances are word of mouth and testimonials from
users would help spread the word as well. You should also consider local arts
and craft fairs to help spread the blend.
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