For those of you who have students
preparing to go to, or currently attending college, the costs probably are
daunting. The
cost of a year in college varies. This is affordable for many,
and painful for all but the most wealthy. Luckily, there are many things
a parent and student can do to mitigate the costs of college. Most of
these are well known options, including summer and school year jobs, financial
aid, attending public vs
. private institutions, using community college as a launching point for a four year college, joining the military and using GI Bill benefits.
. private institutions, using community college as a launching point for a four year college, joining the military and using GI Bill benefits.
One option that is rarely considered
is for a student to start their own business in college. Notwithstanding
the notable examples of Bill Gates, Mark Zuckerberg, and other urban legends,
this is not a choice most college students will make. I've blogged before about whether a college
degree is necessary for someone starting their own business, but I didn't
discuss combining the two - starting a business in order to pay for a college
degree.
Note that most businesses don't need
to have employees or complex operations in order to generate profits. As stated before in this blog, you just need
to identify a product people want to purchase and sell it at a profit. If
you do this well and generate self-sustaining repeat business, you can minimize
the amount of hustle required to get new business and focus on your studies.
Another advantage for those who are taking business-related courses in
college is that you can immediately apply your newly learned knowledge to your business.
A
friend and fellow entrepreneur, recommended a book for me called "The Entrepreneur's Manual." It's
a classic entrepreneurial tome, and is actually out of print now so if you want
a copy you'll have to get it used. The book talks about
"mini-incomes", and describes a number of case studies of people who
had full time jobs, but created mini-incomes from various small business
opportunities that helped them achieve their financial goals. This subject is
covered in another one of my favorite business books, "The Millionaire Next Door," when
the barber who is the lead character in the book augments his income by running
a mobile haircut cart on the side, saving all the money earned and eventually
saving his way to financial independence.
What I'm talking about in this blog,
however, is about generating income so that your student can pay their way
through school. Here are five suggested ways that hopefully will lead you
to creating your own mini-incomes that will help you or your student through
college and provide a basis for future entrepreneurial endeavors.
1.
Expand upon a hobby, such as
photography. My oldest son, Mark, has a passion for both sports cars and
photography. He also has a real talent for photography, and has a
portfolio of professional quality photos. He currently goes to niche
exotic car dealers, takes photos of their cars, then shows them the photos in
the form of an online portfolio.
If they like what they see, they commission him to take photos of their
cars to better market them. If not, he has wasted very little time and
has been doing something he enjoys.
2.
Teach or tutor. Every student
has some subject at which they excel, whether math, English, or music.
Tutoring high school students in your favorite subject can be rewarding
and provide a good income stream. You can go through agencies, but the
idea here is to make a profit for yourself, not for others. Create your
own fliers and business cards and use your connections back to your high school
alma mater (if you're local) or the local high income area high schools.
Ask for referrals and as you do good work, watch your referrals grow.
3.
Look for opportunities to provide
services for your fellow students. This could be in the form of concierge
type services (for someone with no time to do basic things but extra cash to
pay for someone else to do them), shopping, tutoring, note-taking, etc.
All these require on your part is the ability to market and perform the
service, either yourself or buy paying other students at a rate that lets you
make a profit. Obviously you'll want to market these services to students
that have the money to pay for them, since other starving students are likely
to have more time than money, or too little of both.
4.
Make hand-crafted goods and sell
them. The internet is a great venue for selling that doesn't require
retail space, going to craft shows, or any brick and mortar other than a dorm
room. A co-worker of mine was looking at a business that makes custom
wallets out of old ties. The ties are virtually free at thrift stores and
for the cost of a sewing machine and labor this business was able to generate
in excess, with the owner working part time. Alternatively, work with someone
you know who makes handcrafted goods and create a website and marketing plan
for them. On Yahoo Stores or similar venues setting
up an e-commerce site is both cheap and easy. If you have a friend's mom
who makes the best hot sauce in the world, or knits cardigans for all of her
friends, there may be an opportunity to sell those goods to a wider market.
5.
Provide services for local residents
or businesses. There are students who have window washing businesses,
dog-walking businesses, car detailing businesses, landscaping businesses, etc.
Market research and finding a demographic are key skills that will be
developed here.
College can be expensive, but it's
an opportunity for students to gain practical business skills as well as a more
traditional academic education. This is a one-two punch combination that
will hopefully give them a basis for entrepreneurism that will stay with them
throughout their many careers and help them find opportunities that enable them
to explore their passions as well as accumulate wealth.
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