A person buying or selling a
business needs the temperament and correct negotiation skills to successfully
close the deal. It used to be that people think you are a good negotiator if
you push for what you want and you get it. This mentality is passé. Today,
deals are made by parties willing to find solutions to their differences. The
two parties at the negotiation table are not adversaries. They do not attack
one other, but rather they address the issues at hand.
1. Prepare in advance.
Prior to beginning negotiations,
study the business and the market trends through trade / industry publications,
trade events and networks, and consult with those in the same line of business.
Knowing the industry statistics and analysis of the business arms you with
information you might need to back up your offer or counter other proposals.
You can demonstrate that you know what you are talking about and you cannot be
2. Listen to the other party.
Give the other party your attention and
the time to say what is on the their mind. You should refrain from making
assumptions. You can gauge the other party’s reaction and emotion to key issues
so you can later respond accordingly. The information you gather forms the
basis for your questions later. misled.
3. Kindness and diplomacy will go a
long way.
Be genuinely kind and interested. As
the saying goes, “It is easier to attract bees with honey than with vinegar.”
Kindness is an advantage in business negotiations. You gain credibility as well
as the trust and empathy of the other party when you are reasonable, straight
forward, fair and polite. ordingly. The information you gather forms the basis
for your questions later.
4. Be flexible and open to options.
Have an open mind by not setting strict
parameters from the start. Be open to options that may bridge seemingly wide
disagreements or differences. Your attitude and willingness to be creative
during the business negotiation can go a long way towards a successful
transaction. Give away a concession but make sure you also get something in
return.
5. Let the other party go first.
Avoid going first on the price if
you can. Knowing the other person’s starting point before you give yours is an
advantage. This enables you to adjust your aim. You can refuse to start
negotiations if the price is unacceptable. If you do, the other party may be
forced to at least re-think his or her offer before you start business
negotiations.
6. Do not be a bully.
Being a demanding person with the
attitude of a bully turns the other party off. Your know-it-all comments may be
insulting or rude. It is okay to be tough in some aspects of the negotiation,
but you have to choose your priorities. Be forthright when you present your
bid. Proceed gently and amiably.
7. Keep notes of the transaction.
To reduce misunderstandings of what
was discussed or agreed upon, a well-documented transaction record is in your
best interest. Every major agreement or obligation of the parties should be
recorded in clear language, signed or initialed, and dated for future
reference.
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