How to make money from short code
marketing
Short codes are special
telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages from
mobile phones or fixed phones. They are also known as short numbers. They are a
new, easy way for media outlets, brand owners and others to
use mobile
phones to reach and interact with target audience. Short Codes are based on
text messaging, a service available on almost all digital mobile phones.
Instead of a 10-digit number, Short Codes are five or six digits in length, and
the digits can correspond to a brand name or phrase. They are easy to remember
and easy to incorporate into a marketing campaign
Short codes are
designed to be easier to read and remember than normal telephone numbers. Like
telephone numbers, short codes are unique to each operator at the technological
level. Therefore, providers generally have agreements to avoid overlaps. In
some countries, such as the United States, some classes of numbers are
inter-operator (U.S. inter-operator numbers are called Common Short Codes).
Short codes are widely used for value-added services such as television voting,
ordering
0 code can be
billed at a higher rate than a standard SMS and may even subscribe a customer
to a reoccurring monthly service that will be added to their mobile phone bill
until they text e.g. the word "STOP" to terminate the service.
There
are two types of short codes:
1:
Shared short code
2: Dedicated
short code
Shared Short Codes
Shared short
codes are a low-cost and quick solution for a client expecting low to moderate
volume of messages. With these short codes, you share a short code number with
other customers and use keywords to direct messages to your particular
application and / or trigger a specific response. Another name for shared short
codes is shared profit making code
Keywords can also be used to reinforce the Company/ brand name, as the mobile user would have to type the special keyword in order to interact with the company / brand.
For example,
CUSTOMER A configured a keyword called “TVGAME” to 56011 such that
before a user can use it,
they MUST first
type TVGAME then follow by any other information.
For CUSTOMER B,
they may configured BUYLAND to that same 56011 follow by any other information,
and users
must first also
text BUYLAND and other information to 56011.
That short code
number 56011 is now referred to as a SHARED NUMBER! It’s a shared profit
making number i.e
the CUSTOMERS
make profit (ONLY FROM THE SUBSCRIBERS TO HIS/HER KEYWORD )from using this
shared number
and the end user
(people sending the SMS to 56011) always paid for the amount of delivery
the SMS.
Dedicated Short Codes
Dedicated short
codes are for clients who intend to provide a range of different mobile
services, expect a high monthly volume of messages or want to offer more
complex 2-way services. It is also known as custom profit making.
This type does
not require a KEYWORD before the account can be identified. Example, a user can
just send NAME
AND LOCATION to 22222
and the short code server will identified it as a CUSTOMER A short code.
A customer can
set the billing rate for the dedicated short to a particular amount, e.g N700
after the delivery rate e.g N300, the customer has a profit then of N400.
Messages to the short codes are MO billed i.e. the user is charged once they send a message to the short code. Clients can choose their dedicated number and tariff from a range of our short codes.
Messages to the short codes are MO billed i.e. the user is charged once they send a message to the short code. Clients can choose their dedicated number and tariff from a range of our short codes.
Short code marketing can be fun if you know how to manipulate you audience
to maximize profit! Yes I meant it. If you as a person could reason how the
giant in the business are are making their money and yet they are still in the
business, it’s because they know their ways of caging their audience or let me
call it their customer so as to avoid ambiguity. To make real money is not so
easy as they portrate it to be, if you actualy want to make money and you wish
to joing the mover and shaker of this so called world or earth I think you need
more than sitting on the fence, if you can not beat them you joing them, but my
candid advise for you is to beat them and rubbish them and lead them so that
they will keep coming to you. You see the world is for all of us and those who
have what it takes will continuie to dominate and rule us. For more on how to
make cool money on SHORT CODE MARKETING please contact me on fpi@frankiezerpeacock.com or you leave amessage for me here.
What do you mean by short code?
ReplyDeleteBecome Freight Broker
I want to know more about short code
ReplyDelete