Optimizing
your webpage for showing only relevant ads is important in maximizing the Adsense performance
on your site. It is well known that the ads that are closely related to the
content of the webpage have a greater chance of being clicked, thus
improving your overall CTR. Assuming that there is a pool of ads in
Google's database for the topic of your webpage, there are a few things you
can do tell Google what your page is about, so that, the ads that are served
are highly targeted. Stressing it in this way will improve the relevancy of
the ads generated on your webpages and improved relevancy will result in an
improved CTR.
Now these
are a few that you should be doing to optimize your page for Ad relevancy:
In
addition to the above Google "Section Targeting", to explicitly inform the Google Bot about the primary content
sections of your page.
These are
some of the standard SEO (Search Engine Optimization) technique which not
only improve the Ad relevancy, but also improve the chance of having high
Google Page Rank for your web page the keywords you targeted, there
increasing targeted organic traffic for your site.
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Friday, October 14, 2011
Improving Ad Relevancy: Content Optimization
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