Targeting
high paying keywords is very important to succeed in making money with Adsense. Not all
keywords are the same. Different keywords pay different amounts. For example a
niche site focused on Credit Cards will generate more revenue per adsense
click when compared to a niche site focused on, say, biographies (of course,
when all other things like traffic and number of pages etc being the same).
This is because there is a large pool of ads around 'credit cards' keyword than
biographies and the PPC for those ads will be more. That is the reason why
serious webmasters who want to make money using Adsense are on a search for
high paying keywords and there are good products like 'Keyword Country' who sell these keyword lists.
Different
keywords in different niche markets also pay different amounts. If your website
is not targeting the “profitable” keywords you will probably be earning less
money per Adsense click than you should be. For example, if you increase your
average cost per click from $0.50 to $1.00 you will double your revenue with the
same traffic level. You can do the keyword research using tools like Keyword Country (a good tool indeed). There are two ways of doing this on your already
existing website.
Target your
existing webpages:
Watch out
for the words you use in the hot spots like Title, Meta Tags, H1 tags etc and
inside the body of your content. Google's content matching technology generates
ads related to the meaning of the words on your page. If the high paying
keywords for that page topic aren't in those 4 hot spots the quality
(relevancy) and CPC of your ads will be lower than if they were. Google wants
to match their advertiser ads to the pages which are going to offer the
greatest return.
Improve your
website to target related high paying keywords:
The most
important part of the game is "relevancy". Don’t add content pages
about irrelevant keywords to your website just because they are high paying.
Instead look for high paying keywords targeted around the theme of your
website.
1. Type your primary keyword, in this
example, "motorcycle" into Keyword Country, wait for the results to
appear and then click on CPC. This will arrange all the related keywords by
their CPC value bringing the most profitable to the top. I did this and found
that -
“Motorcycle
Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34
These are
very high average CPCs for which you could develop new content. These content
pages would generate higher cost per click Adsense ads from your visitors.
2. Your second option is to type in
keywords which are related to your principal topic. Continuing with the
motorcycle theme you could type in Harley-Davidson a popular manufacturer of
motorcycles. The results show that “Harley Davidson Boots” has an average CPC
of $0.84. You could build a page today pre-selling Harley Davidson Boots and
generate a nice Adsense stream from that page. Another extension would be the
keyword “chopper”, a popular type of motorcycle enhanced by the big shows of
the last few years. On Keyword Country a search for chopper brings up related
keywords like West Coast Choppers, a famous chopper builder which has an average
CPC of $0.95 – again a page or several pages around this topic would be a nice
addition to a motorcycle based website.
Whatever
your topic, virtually every website can incorporate new high paying content. So
before you try and build a website in a new niche check that the website(s)
that you’ve already put the groundwork into (link building and seo) can’t be
better optimized for higher paying keywords and / or have additional high
adsense paying content added to it. There will be at least five new pages of
content that you could add to your existing website today that would create
higher paying average clicks than what you are already generating.
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