Short codes (also known as short numbers) are special telephone
numbers, significantly shorter than full telephone numbers, that can be used to
address SMS and MMS messages from certain service providers' mobile phones
or fixed phones.
There are two types of short codes: dialing and messaging. The
equivalent for voice calls is known as abbreviated dialing. Short codes are designed to be easier to read and remember than normal
telephone numbers. Like telephone numbers, short codes are unique to each operator
at the technological level. Even so, providers generally have agreements to
avoid overlaps. Short codes are widely used for value-added services such as
television program voting, ordering ringtones, charity
donations and mobile services.
Messages sent to a short code can be
billed at a higher rate than a standard SMS and may even subscribe a customer
to a recurring monthly service that will be added to the customer's mobile
phone bill until the user texts, for example, the word "STOP" to
terminate the service.
There are basically two types of gsm short codes: the dedicated short code and the shared short code.
Dedicated Short
Code vs Shared Short Code.
A dedicated short code is leased and exclusively used by only one brand. All of the setup costs and fees associated with a dedicated short code are the responsibility of that one brand, which can make the option of buying a dedicated short code out of reach for some while Shared Code is used by multiple brands, which share the setup costs and fees, making it affordable to smaller brands. Keywords makes it possible for brands to share one short-code. It is the keywords that partitions each user to his own account without interference of other people sharing that code. The keyword is what your prospects will type first before any other information you want them to send to the code. Eg. send vote space contestant name to 3300. The keyword in the example above is ‘vote’ while the shortcode is 33811′
A dedicated short code is leased and exclusively used by only one brand. All of the setup costs and fees associated with a dedicated short code are the responsibility of that one brand, which can make the option of buying a dedicated short code out of reach for some while Shared Code is used by multiple brands, which share the setup costs and fees, making it affordable to smaller brands. Keywords makes it possible for brands to share one short-code. It is the keywords that partitions each user to his own account without interference of other people sharing that code. The keyword is what your prospects will type first before any other information you want them to send to the code. Eg. send vote space contestant name to 3300. The keyword in the example above is ‘vote’ while the shortcode is 33811′
How Much Can I
Make From ShortCode Business?
How much you make from a short code depends on the agreed sharing percentage
between you and the issuing company. On a neutral ground, the issuing
company gets 50% while you get 50% too. Once a GSM user responds to your GSM
short code,lets say acommunication company,the company will deduct their own
money immediately,the remainder is now what you and the issuing company will
share based on your agreement during the set up process.
The number of people that respond to your short code, will determine how much you make from the business.
The number of people that respond to your short code, will determine how much you make from the business.
How To Make
Money From SMS Short Code Services.
Firstly, you have to acquire your own shared gsm short-code.
Secondly, you need to get people to respond to your shortcode. The more people
respond to the code the money you rake into your account. Meaning it’s game of
volume.
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