Tuesday, February 24, 2015

Make Money Brewing

Brewing is the production of beer by steeping a starch source (commonly cereal grains) in water and fermenting the resulting sweet liquid with yeast. It may be done in a brewery by a commercial brewer, at home by a homebrewer, or by a variety of traditional methods such as communally by the indigenous peoples in Brazil when making cauim. Brewing has taken place since around the 6th millennium BC, and archaeological evidence suggests that emerging civilizations including ancient Egypt and Mesopotamia brewed beer. Since the nineteenth century the brewing industry has been part of most western economies.
The basic ingredients of beer are water and a fermentable starch source such as malted barley. Most beer is fermented with a brewer's yeast and flavoured with hops. Secondary starch sources (adjuncts), such as maize (corn), rice, or sugar, may also be used. Less widely used starch sources include millet, sorghum and cassava.
The amount of each starch source in a beer recipe is collectively called the grain bill.
Steps in the brewing process include malting, milling, mashing, lautering, boiling, fermenting, conditioning, filtering, and packaging. There are three main fermentation methods, warm, cool and spontaneous. Fermentation may take place in an open or closed fermenting vessel; a secondary fermentation may also occur in the cask or bottle.

STARTING A BREWERY
Although it is so expensive stating but the only thing you can do is to prepare a financial plan: write a business plan and then double what you think it will cost, because it will cost you double what you think it will.) If you're going to own a brewery, you'd better love selling beer. In my opinion, the reason to start a brewery is to share the beer you love with a larger group of people. Otherwise, why not just make beer at home?  If getting your beer in front of a lot of people doesn't excite you, sales will crush your soul into tiny pieces. Walking into a restaurant where you don't know anyone and explaining why they should carry your beer is an emotionally exhausting experience...even when they say yes. When they say no, it can really make it tough to do the same thing a dozen more times that day. Be sure that presenting your beer to people is a thing you want to do day in and day out, because that's how beer gets moved.
Many people enjoy brewing because it's rather introverted. Once you get into a regular brewing routine, it's downright meditative. It makes sense that monks do it. Owning a brewery ain't that kind of party. Not only are sales a daily exercise in putting yourself out there, there will also be an endless number of people who want to come hang out at the brewery, multiple brew fests and beer dinners every month, reporters looking to cover "this cool beer thing that's going on right now", and all that your friends will want to hear about is the goings-on of your business. Opening a brewery is deciding to talk about beer every waking hour of the day, which can be fun and exciting or draining and miserable depending on what kind of person you are.
I thrive on talking to people, making new friends, and sharing beer, but that has never been enough to sustain me through a long day of asking people to try my beer. You need a support group and you need a vision. Vision is a hard thing to quantify, but it's a must. I knew how big an undertaking starting a business would be, but nothing I'd ever done prepared me for how completely overwhelmed I'd be all the time. I would have given up multiple times already if it hadn't been for my partners Scott and Shane. Knowing that there is a clear goal will help you keep going when you feel completely underwater. What do you want to get out of owning a brewery? What do you dream of accomplishing? You need this vision to think about at the end of a 16-hour day while staring down the barrel of another. Sometimes jawing on about "Dude, it would be so cool to build a brewery that did this, that, and the other" can seem like useless daydreaming, but that daydreaming is what will convince you to keep going. Make sure you know what you're working for.
Maybe all of this sounds pretty negative. It's not meant to be. Starting a brewery is the best thing I've ever done and I'm stoked about it every single morning. But don't think for a minute it's not hard and scary. Don't think that it's all drinking beer and adding hops to a kettle and looking cool. There are challenges along the way, but if you choose to take them on, I can't wait to try your beer.

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