If
you don’t trust your bank, you’re in good company. With financial regulations
unraveling, and in the wake of several shocking banking scandals, it’s remarkable
we haven’t all switched to a digital crypto-currency like Bitcoin and ditched
our financial institutions.
The
latest EY Global Consumer Banking Survey
finds customers around the globe have diminishing trust in their banks. While
they broadly trust banks to look after their money securely across markets, few
have complete trust in their banks to give
them unbiased advice that puts customers’ interests first.
them unbiased advice that puts customers’ interests first.
In
the United States, 57 percent of customers trust their bank but only 33 percent
say their financial institution will provide unbiased advice. Those numbers are
comparable to the levels of trust found in Germany and Mexico.
Question
is, how will banks go about erasing trust? To find out, I asked the
financial experts.
Scandals,
scandals, scandals! Banking scandals such as the Wells
Fargo fake account debacle, in which it opened 1.5 million accounts without
authorization, do nothing to help the situation. There’s also a long
history of banking scandals, including those that led to the Great Recession.
Perhaps the biggest lie is that the banking industry has learned from its
mistakes. It clearly has not.
Free
accounts that aren’t actually free. “Don’t fall for the trap of free
checking accounts, because they come with several strings attached,” warns
Chris Moon, a banking analyst for ValuePenguin.com. He notes that banks often
stipulate certain minimums for balance or activity before they will waive your monthly
account fee. “The most common requirements are to establish a certain amount in
direct deposits to your account, keep a daily minimum balance of a certain
amount and make a certain number of debit card purchases each month,” he says.
And if you don’t? Well, then it’s not “free,” and you’re stuck with a bank
account that can be pricey. Bottom line: “free” is a lie for some customers.
Deceptive
overdraft protection products.
These products confuse customers, according to a study by the Oakland,
California-based California Reinvestment Coalition involving secret
shoppers. It found banks’ explanations of overdraft programs were “highly
inconsistent” and often unclear and incorrect. In other words, they lied.
“Overdraft on ATM withdrawals and debit purchases is a debt trap that pushes
lower income people out of the banking system,” noted Josh Zinner, co-director
of New Economy Project, one of the organizations that participated in the
study. “Regulators should ban this product,” he concludes.
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